WHAT IS PRETXT?

PRETXT is a Vancouver-based project that brings to life the inner thoughts and emotions of those experiencing impostor syndrome. The mask, used symbolically throughout our designs, represents the false narratives and pretexts we hide behind. Using garments as our canvas, we explore the doubts we face and the journey toward authenticity. Each piece serves as a reminder that beneath the pretexts, you're still human—worthy, capable, and not alone in your experience.

In line with our mission, we’ll be donating a portion of all profits to a local Vancouver charity supporting children who are struggling with self-doubt and building their confidence.